about nim


Nim is a zero-waste, plastic-free, vegan, and cruelty-free skincare brand with a deep love for the planet. Nim is the future of sustainable and ethical self-care. We harness the power of raw, organic, plant-based ingredients to create luxury skincare, while offering a plastic free alternative to mainstream brands. All products are housed in packaging that works on a circular refill system or is 100% compostable. Our products are suitable for all skin types, including the most sensitive - you won’t find any fragrances, colourants, or harmful ingredients in anything we create. We use ingredients sourced ethically from vetted suppliers that conform to our high standards – and we ensure our profits are spent ethically too.


Nim is a fully insured and CPSR + UK OPSS Notified company.

Alice Wild is a qualified Herbalist and Holistic Skincare manufacturer and practitioner.

We are also on our way to being cruelty free certified and carbon negative.


'Looking back on childhood photos, the most noticeable thing is my skin. I suffered with severe eczema when I was young, and I am still dealing with it to this day.  There are dozens of pictures of me with red patches, blood, and scratches across my face and body. It didn’t faze me as a kid because it was just normal to me; I didn’t know any different.

The older I got, however, the more frustrated and upset I became about my skin. I began trying to cover the patches with makeup, but this only irritated my skin more. I was stuck in a vicious cycle of trying to conceal the eczema whilst creating more.

I tried dozens and dozens of products – all of which either burned my skin, didn’t do anything at all, or were obnoxiously expensive. The skincare I was buying was full of fragrance, drying alcohols, colourants, and harmful substances that were making my skin worse, not better. I wanted healthy skin that didn’t cost me my entire pay check.

I sat staring at my cabinet of skincare one evening, gazing at all the bottles and jars and packets I would never use again. My earlier trip to Pack It In (Worcester’s first Zero Waste shop and refill centre) must’ve been playing on my mind, as I began to consider the amount of waste I was producing. The more I stared, the more I realised how much of what was in front of me would go to landfill. It was all plastic. Plastic film, plastic bottles, plastic pump dispensers. I became more and more aware of what I had done – I had wasted not only my money, but I had produced kilograms of plastic waste. I realised that my responsibility for cutting down my plastic waste was far more important than buying more and more skincare in the hopes of finding something that would work.

 I began to research how I could make my own skincare, in the hopes of finding a more natural alternative to the conventional shop-bought products one finds in Superdrug. I also began trying to find alternatives for plastic – something that proved immensely difficult. You can read more about plastic and why I don’t use it in my Why Plastic Free blog.

 I realised that what I needed was a brand that created products that catered for sensitive skin like mine, for reasonable prices, with high quality ingredients and without the use of plastic packaging.

I then realised, if I wanted a job done, I was going to have to do it myself.

And that’s where Nim began.'


Alice Wild, Founder of Nim.